Pragmatic Study of Politeness Super- strategy in YouTube Comments from Leech’s Perspective

الملخص

          The past few years have witnessed many social transformations and shifts like the significant development of the means of electronic communication via the World Wide Web(WWW) ; particularly the YouTube. This site is probably the most famous one among other sites for the social milieu; therefore a critical study on YouTube in a form of research is essential because it highlights the societal issues and practices that touch on the  reality of the comment-writers' thinking and  challenges. There are other dimensions beyond the discourse to be clarified  through the perspective of polite discourse or courtesy. In 2014, Geoffrey Leech introduced his integrated theory of linguistic politeness of the Superstrategy that included ten maxims in addition to the two linguistic properties: Conversational Irony and Banter. These properties exploit some maxims for the sake of reversing the meaning so that the intention becomes the reverse of the linguistic message. In the Analysis, the samples are displayed against  the maxims, that are the standard means of calibration, to examine whether the person observes the maxim or breaks it(flout) or takes some position in-between . So, the samples of the YouTube reflect the choice of the comment-writers' observing or flouting the maxims, and thus, they depend on the Superstrategy of politeness. The most important conclusions of the thesis are: The applicability of Leech(2014) on YouTube comments, Banter and Irony exploit the maxims and they can be annexed with the ten maxims as they were even treated as maxims